Role:
Experience Design Lead
Outputs:
Agile product development, high-fidelity design, live testing, interactive prototypes
The Challenge
A groundbreaking initiative to create future digital store experiences for Tommy Hilfiger across the globe.
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Working in a dual track innovation process where discovery techniques and lean product development methods were used to test new ideas and hypotheses
Research and opportunities
Weekly customer interviews and observation
Flows and concepts
Collaborative UX and UI design to quickly iterate on ideas
Design and testing
On site and lab testing of hypotheses
Roadmap and devlopment
Successful concepts were taken in to the product teams to go live with in a matter of weeks
THE SETUP
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