Role:
Experience and Visual Design Lead
Outputs:
Feature concepts, design system, prototypes
The Challenge
Bringing to life a digital brand as forward thinking as the business through an online experience that breaks the mould of traditional finance websites.
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Working closely with the marketing and brand team we brought to life the dynamic new brand for new joiners to the company.
Research and opportunities
Stakeholder interviews with employees across the business
Flows and concepts
Creation of a modular design system for key templates across the site
Design and detailing
Development of design system and template design for all touchpoints
Roadmap and release
Collaborative handover with development team
THE SETUP
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