Role:
Experience Design Lead
Outputs:
Trends and insights, feature concepts, vision video
The Challenge
Working with the global cosmetics company, Rituals, to envision and design a category defining luxury shopping experience.
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We weaved deep product storytelling with real life demonstration to create a luxury skincare experience that was elevated yet accessible. Visuals of the work can be accessed on request but are otherwise confidential.
CONTEXT AND FUTURES
Deep collaboration with stakeholders across the business defining trends, opportunity areas and focus
FLOWS AND CONCEPTS
Creation of signature concepts for key moments along the customer journey
PROTOTYPE AND TESTING
High-fidelity design and advanced prototyping for the prioritised signature concepts
VISION AND ROADMAP
A series of delivery workshops to cement the vision across the business and set the internal team up for the ongoing design sprints
THE SETUP
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