Role:
Experience Design Lead
Outputs:
Feature concepts, customer journeys, high-fidelity prototypes
The Challenge
A watch configurator that infuses fun and play into the buying process to create complete unique watch combinations.
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Leveraging dynamic content from Swatch's campaigns, we were able to design a playful original configurator that was rolled across stores and the .com for customers to create their own personalised watch.
Research and opportunities
Competitor analysis and current experience audit
Flows and concepts
Collaborative UX and UI design to rapidly create and iterate design ideas
Prototype and testing
Coded Framer prototypes across mobile tablet and desktop
Roadmap and development
Working closely with the in house dev team to realise the solution.
THE SETUP
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