What makes me tick
I'm a User Experience and Product Designer who's worked across the globe in some of the most exciting agencies and brands. Exciting, for me, is when a company wants to tread their own path, create new things and try out solutions that aren't just replicas of a competitor.
Newness, just for the sake it, is never the right solution so that's why all of the work i'm involved in is grounded in rock solid principles, insights and research.
Along the way I've honed a set of skills that enable me to hit the ground running on any project. Allowing me to create solutions that are a joy to play with and effortless to use.
Design Sprints
Getting to a solution, fast.
Getting to a solution fast involves rapid collaboration with the team and stakeholders. I've facilitated workshops and Design Sprints for brands such as Toyota and Philips. I've also had the pleasure of running a Design Sprint at Madrid University with MA Innovation students.