Role:
Product Design Lead
Outputs:
User flows, detailed design, prototypes
The Challenge
A bespoke connected car subscription service for high-net worth Audi drivers, all accessed through Apple Watch.
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Rapid design and release of an exclusive car subscription service for Audi customers introduced in San Fransisco as a pilot programme for their most valued customers.
Research and opportunities
Mapping the service needs to new feature sets
Flows and concepts
Creation of 6 customer journeys mapping each aspect of the service
Design and testing
Working with the development team to iteratively design and develop in tandem.
Roadmap and release
Introduced to a cohort of customers in the US to test and learn.
THE SETUP
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