Role:
Experience Design Lead
Outputs:
Stakeholder interviews, insights research, feature concepts, user testing, vision video
The Challenge
A 3-5 year vision for the future connected app experience for Jaguar Land Rover users that embodies modern luxury.
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We created a complete end-to-end product vision of how the car manufacturer could move from luxury products to luxury experiences through their connected app resulting in a three year roadmap of services that will be integrated into the current consumer experience.
Research and Insights
Landscape analysis, benchmarking and opportunity ideation
Flows and concepts
The future of the app experience as concept, illustrating future opportunities as flows
Prototype and testing
Feature testing and prioritisation with five global markets using AI driven insight analysis
Roadmapping and Development
A complete experience vision and 3 roadmap for the complete customer experience
THE SETUP
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