A new way
to shop womenswear
suistudio by suitsupply
cutting edge fashion brand
The launch of a genre defining womenswear brand required a unique online shopping experience.
CHALLENGE

SuiStudio came to us with the opportunity to create a bespoke app to be the exclusive online store for their new range of suits for women. The app needed to be live in two months and launch with a bang.

process
ONE
THE OPPORTUNITY

Defining the opportunity spaces for the brand was essential to focusing the team on the most important needs of the consumer.

01.
Expert lightning talks

We gathered a group of women that fit the consumer target and conducted quick fire talks with each of them to understand the gaps within the smart womenswear industry and also shopping in general.

02.
Sideways field research

Looking outside of the industry to complimentary products & services gave us a fresh perspective on how similar problems are solved by other companies without simply copying existing paradigms.

03.
How
might we workshop

Our internal team had extensive eCommerce experience which allowed us to pool our collective knowledge. We were able to define ’How might we’ questions that would inform our opportunity spaces.

OPPORTUNITY SPACES

From each of these research methods we prioritised three opportunity spaces that would drive our solution for the app and launch of this new brand.

Convey trust in fit & quality

How can a new brand convey the quality of it’s materials and fit though an online channel?

Deliver luxury
online

How can online interactions be used to deliver a luxury experience to enhance the brand?

Weave product & service

How can complimentary services be used to elevate the brand without getting in the way of the product?

Conveying trust in fit & quality

How can a new brand convey the quality of it’s materials and fit though an online channel?

Delivering luxury online

How can online interactions be used to deliver a luxury experience to enhance the brand?

Weaving together product & service

How can complimentary services be used to elevate the brand’s offering whilst not getting in the way of the product?

TWO
MAPPING THE JOURNEY

It’s always the journey that teaches you about the destination. And this project was no different.

three
SKETCHING & IDEATION

After validating the journey with the client we could begin ideating the flows and interactions.

ONE
SOLUTION/FIT

Minimal UI and effortless browsing convey luxury.

ONE
SOLUTION/FIT

Rich imagery combined with in depth material information.

ONE
SOLUTION/FIT

Minimal UI and effortless browsing convey luxury.

FIVE
DEFINING STANDARDS

An online pattern library with every interaction accessible as a Framer file was made available online to prepare for development.

The first gesture based luxury shopping experience.

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ONE
klm
Connected travel.
APPLEWATCH APP
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TWO
POLICE
Modern policing.
digital transformation
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