Delivering KLM's digital services through the Apple Watch required a deep understanding of the context in order to enhance rather than confuse the travel experience.
In order for the Apple Watch to make sense, it has to let you do things faster than taking your phone out.
To kick things off we conducted a series of stakeholder workshops to understand where the opportunities for the Apple Watch lay.
Following the workshop we plotted each of the opportunities along the travel journey, cross referencing with the other channels and services.
We then created a series of sketch designs using AppleWatch guidelines, to raplidly visualise each of the opportunities.
We then prioritised each of the features against how well they delivered on need, context and speed.
A timeline of your flight, with info based upon context shows what you need, when you need it.
One tap access to your boarding pass, means a smoother experience at the airport.
Quick access to loyalty points allows user to quickly upgrade or gain access to the lounge.
Using geofencing and time, it was possible to deliver notifications highlighting the next best action as well as surprises such as lounge access when nearby.
Within just four, two-week sprints the app was released on the App Store and began to work seamlessly with the rest of the KLM ecosystem.